Companies often struggle with telling a cohesive brand story across the growing number of touchpoints losing their competitive edge. This puts them at risk of misusing limited resources: time, money & people!
The key to accelerate growth is to understand brand expression as the set of compelling and consistent assets target consumers will experience independent of the touchpoint (advertising, social media, customer service) to be immersed in a brand story.
At wOw brands group, brand expression SOLUTION leverages proven practices and processes to empower Brand Owners to define:
- Clear
- Relevant
- Differentiated
- AUTHENTIC
tangible and intangible assets to communicate brand positioning: typography, colour palette, logo, tone of voice, slogan, brand/product presentation, functional benefit presentation, reason-to-believe presentation, emotional benefit presentation, brand signature
Regular evaluation and adjustment of brand expression is vital to maintain relevance and effectiveness in the face of changing market conditions.
Companies often start their growth strategy thinking about what products they can make or services they can offer. This puts them at risk of misusing limited resources: time, money & people!
The key to accelerate growth is to understand who makes up the market and who is the best match for the company’s capabilities.
At wOw brands group, SEGMENTATION & TARGETING SOLUTION leverages proven practices and processes to empower Category Owners to:
- Create actionable segmentation or make existing segmentation more actionable, structuring the market in ways that enable competitive advantage
- Make target choices, balancing precision with sufficiency
- Create actionable profiles, further enhancing competitive advantage
Regular evaluation and adjustment of category definition & segmentation and targets for brands in category portfolio is vital to maintain relevance and effectiveness in the face of changing market conditions.
In today’s competitive marketplace, companies often struggle to effectively communicate their brand promise making it difficult to stand out and differentiate themselves from competitors. This puts them at risk of misusing limited resources: time, money & people!
The key to accelerate growth is to understand Positioning as the beacon, illuminating and inspiring all brand internal and external activities.
At wOw brands group, POSITIONING SOLUTION leverages proven practices and processes to empower Brand Owners to define:
- Clear
- Relevant
- Differentiated
- AUTHENTIC
Positioning to Drive share of TARGET’s mind, heart and spirit
Regular evaluation and adjustment of brand positioning is vital to maintain relevance and effectiveness in the face of changing market conditions.
Failure to recognize the importance of being purpose-led or a lack of commitment to consistently delivering on it can lead to a lack of authenticity and connection with purpose-driven consumers. This puts companies at risk of misusing limited resources: time, money & people!
The key to accelerate growth is to understand Purpose as the “WHY” for Brand existence. It results from the intersection between what the Target needs as a CONSUMER of the category, what it needs as a CITIZEN and what the BRAND offers.
At wOw brands group, PURPOSE SOLUTION leverages proven practices and processes to empower Brand Owners to distil Positioning in a:
- Clear
- Relevant
- Differentiated
- AUTHENTIC
Purpose, Deepening IN ITS CONTRIBUTION TO SOCIETY THROUGH SOCIAL BENEFITS consistent with THE BRAND.
Regular evaluation and adjustment of brand purpose is vital to maintain relevance and effectiveness in the face of changing market conditions.
Companies are facing a decrease in innovation success rates, with a Nielsen report showing that just 49% of new CPG products met success criteria, compared to 66% in 2011. This puts them at risk of misusing limited resources: time, money & people!
The key to accelerate growth is to ensure Initiative Concepts create a realistic and compelling vision for target consumers of the promise a new product, new service, or commercial innovation will deliver.
At wOw brands group, INITIATIVE CONCEPT SOLUTION leverages proven practices and processes to empower Brand Owners to:
- CRAFT initiative concepts that INFUSE INNOVATION to brand positioning through:
- Refreshed INSIGHT
- REFRAMED FUNCTIONAL (FB) AND/OR EMOTIONAL (EB) BENEFITS
- UPDATED REASON TO BELIEVE (RTB)
Companies are facing a declining return on investment for their spending on Promotion in the Marketing Mix hindering growth. This puts them at risk of misusing limited resources: time, money & people!
The key to accelerate growth is to “air” consistent, effective and efficient communications to build brand awareness and image, foster customer loyalty, and ultimately drive sales.
At wOw brands group, INITIATIVE COMMUNICATION SOLUTION leverages proven practices and processes to empower Brand Owners to:
- Write growth-oriented briefs providing Agency Teams with a clear roadmap for what needs to be accomplished
- Maximize creative EFFECTIVENESS by stepping-up both:
- quality of the Executions that Agency Teams share with Brand Teams
- quality of the ASSESSMENT & FEEDBACK that Brand Teams deliver to Agency Teams which should entail both an overall evaluation and a clear indication of what is working well and what needs to be improved
b uibiuo